PONTIAC PROMOTIONAL MODELS

By John Chung                                                                                                Photos from the Internet

 

Most automobile enthusiasts are also memorabilia collectors. We can't seem to get enough literature, signs, model kits and miniature die cast cars. While many of us collect die cast cars produced in recent years, there are others who primarily concentrate on collecting vintage promotional models, or "promos". Promos are plastic 1/25th scale automobile models used by the manufacturers to promote the actual car. Unlike model kits that you assemble and paint, promos came in various colors, pre-assembled, did not have hoods that opened and did not have an engine. This was to reduce the cost of promos versus model kits.  Most promos have working front and rear axles allowing the car to roll.  Companies like Johan, MPC and AMT were awarded contracts by GM, Ford and Chrysler to produce these scale model cars.  Most of the promos produced in the 1950s do not have a detailed chassis or an interior, however by the 1960s most promos had interiors and a semi detailed molded chassis showing the frame, axle, exhaust and underside of the engine and transmission.  Promos were very popular during the 1950s and 1960s, but started to fade away in the late 1970s.  Around the mid to late 1970s, some promos were available only in a kit; this was primarily to keep the cost down.  Promos were mainly available through your local car dealership or through mail order at a cost of around $2.00 to $3.00 each.  Many times if you bought a new car, the dealership would give a promo away to the children of the car buyer.

 

Today most promos are highly sought after by memorabilia collectors.  Similar to a full size collector car, promos in mint condition that were produced in limited quantities, molded in a rare color and that come in their original box and wrapper can trade hands for several hundred of dollars.       

 

On these pages are a few examples of Pontiac promo models that were produced from the 1950s through the 1970s.

 

 

1955 Cheiftan

Bolero Red/Raven Black

 

1956 Cheiftan

Chesapeake Blue/Sun Beige

 

1958 Bonneville Convertible

Patina Ivory/Sunrise Coral

 

1958 Bonneville

Calypso Green/Greystone White

 

1959 Bonneville

Cameo Ivory/Sunrise Coral

 

1959 Catalina

Castle Blue

 

1961 Tempest and Bonneville

Coronado Red and Jadestone Green

 

1961 LeMans Convertible

Mayan Gold Metallic

 

 

1962 Tempest

Caravan Gold

 

1962 Catalina Convertible

Madalay Red

 

1963 LeMans Convertible

Marimba Red

 

1964 Bonneville

Singapore Gold

 

1964 Grand Prix

Nocturne Blue

 

1964 LeMans

Silvermist Grey

 

1964 LeMans Convertibles

Marimba Red

Saddle Bronze

 

1965 Bonneville

Iris Mist

 

1965 Bonneville Convertible

Mayfair Maize

 

1965 Grand Prix

Capri Gold

 

1966 GTO Convertible

Cameo Ivory

 

1967 GTO

Regimental Red

 

1967 GTO Convertible

Cameo Ivory

 

1968 Bonneville

April Gold

 

1968 Bonneville Convertible

Cameo Ivory

 

1968 Firebird

Meridian Turquoise

 

1968 GTOs

Night Shade

Flambeau Burgandy and  Cameo Ivory

 

1968 GTO Convertible

Mayfair Maize

 

1969 Bonnevilles

Matador Red

Champaigne

Warwick Blue

 

1969 Grand Prix'

Palladium Silver

Warwick Blue

 

1969 Firebird

Antique Gold

 

1969 Firebird Convertibles

Mayfair Maize

Carousel Red

 

1970 Bonnevilles

Sierra Yellow and Palisade Green

 

1970 GTO

Verdoro Green

 

1970 Formula 400's

Castillian Bronze

Lucerne Blue

 

1971 Grand Prix

Sandlewood

 

1971 GTO

Canyon Copper

 

1971 Formulas

Castillian Bronze

Lucerne Blue

Cardinal Red

 

1972 Grand Prix

Sandlewood

 

1972 GTO

Julep Green

 

1972 Formulas

Revere Silver

Cardinal Red

Cameo White

 

1973 Formulas

Buccaneer Red

Regatta Blue

Cameo White

Sunlight Yellow

 

1974 Formulas

Regatta Blue

Buccaneer Red

Carmel Beige

 

1975 Formulas

Buccaneer Red

Sunstorm Yellow

Sterling Silver

 

1975 Promo Box

 

 

1976 Formulas

Athena Blue

Carousel Red

Goldenrod Yellow

 

1976 Promo Box

 

 

1977 Trans Ams

Sterling Silver

Cameo White

 

1977 Promo Box

 

 

1978 Trans Ams

Starlight Black Special Edition

Platinum

 

1978 Promo Box

 

 

1979 Trans Ams

Starlight Black/Silver Decals

Starlight Black/Red Decals

 

1979 Promo Box

 

 

1980 Trans Ams

Francisco Red

 

1980 Promo Box

 

 

"A" Body promo Collection

 

1965-1967 GTO Promo Collection

 

"B" Body Promo Collection

 

"F" Body Promo Collection

 

Do you you have a Pontiac Promo Collection you would like to share? If so contact us. If not, start your's today. Happy hunting!

 

 

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